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A websites ‘Bounce Rate’ refers to the percentage of visitors to a site who leave without clicking on anything. Obviously the objective is to get your visitors to remain as long as possible on your site in order to achieve a prospect, or even better obtain a sale. As leading established web designers in Hertfordshire we have compiled some goodways to get your bounce rate down, and get your success rate going up!
You must have a responsive website optimised for all mobile devices. Failure to update your website to be responsive will without a doubt result in your bounce rate from visitors using mobile devices being high. Unresponsive websites mean your visitors will struggle to navigate your website, and will be highly likely to leave and head straight over to your competition!...
It’s all very well having a visually appealing website, but is it getting found by your prospects? As established web designers in Hertfordshire, here are our top7 SEO tips to get your website ranking higher on the Search Engines, and ultimately to get your website achieving better conversion results in today’s highly competitive online market place.
Ensure you have a well thought out and designed website. The design must work well on a PC, a tablet, and on mobile devices.Be selective on your choice of photographs ensuring they will be appropriate, relevant, appeal across all your target audience, and that they are optimised correctly when loaded onto your website. Make your content relevant, interesting, tell your prospects the benefits of your products/and or services, and why they should buy from you. Ensure you include targeted appropriate keywords within your copy to assist with your search engine optimisation, but don’t be repetitive or tempted to over stuff your copy with keywords, as this may be viewed as spam by the search engines, and your website may be penalised....
Having an online shop can undoubtedly take your business to the next level if done properly. As established web designers in Hertfordshire, we have compiled our key essential characteristics of a successful eCommerce site, which should always be taken into consideration when embarking on moving your business to an eCommerce environment.
Your eCommerce site needs to be visually appealing to your target audience. It should contain good quality photographs, and be easily navigated. An absolute must is to include a ‘Search’ facility across the whole site, there is nothing worse than having to second guess which tab(s) to click on in order to find the product/and or service you are searching for....
If your campaign objective is ‘lead generation’ then try offering a free resource or eBook to your audience whereby in order to download the resource they have to supply their contact details. This is a great way to build up an email marketing list.
When promoting an offer discount always express it as a percentage (%) rather than a value (£). You will agree 20% off sounds much more inviting than £5 off, and is far more likely to achieve that sale!...
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