Advenzia Blog

Design to improve your business!

Is your website getting you results?

Websites that work have…….

A good professional design layout with clear logical navigation

When a prospect lands on your website you literally only have a few seconds to create an impression, or the prospect and opportunity will be lost for good! It is therefore crucial to have a website which looks professional, with a good layout and clear logical navigation. The choice of colour is also important as is the choice of font, font size, and font colour. Prospects visit your site for information on your products/services, don’t make the mistake of expecting them to be mind readers regarding your curious unusual choice of navigation, or needing them to zoom in because your choice of font is so small, or in a colour that is difficult to read against your background colour scheme. Your choice of wording on your Home page is also critical to keeping your prospects attention, and interesting them enough to want to find out more about your products/services. It is also vital to explain to prospects clearly what you do in easy understandable language, and do not be tempted to use technical jargon.Remember you only get one chance to make a first impression!

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How to Leave Your Prospects with a Positive and Memorable Lasting Impression

Fantastic, you have a meeting set up with a hot new prospect! You have done all your preparation, researched about the new client, you know what they are looking for and you have exactly what they need. You are ready to meet with them face to face, to find out even more about them and their requirements, and hopefully sell them one, or more, of your products/services.

The meeting goes really well and the prospect is really interested in what you have said and your products/services, but they want to see a couple of other companies before they make a final selection of who to go with. Not exactly what you wanted to hear, but how do you leave your prospect with a memorable lasting impression of you and your company? Well a thank you for your time, a handshake and giving them your business card is not the best way to create a memorable lasting impression, as a small business card can easily be misplaced, lost, or forgotten about in the bottom of a drawer!

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50 Inspirational Business Blog Post Ideas

1. The Most Important Thing I Have Learnt From Being In Business

2. X Things You Will Wish You Knew About Earlier

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10 Inspirational Ideas for your Business Blog

Blogging is a great way to spread your online visibility and encourage new prospects to visit your website. It will also help build customer relationships and trust. As your audience connects with your blog so you will develop more industry credibility, and your articles will start to get more shares across other users social media channels. If you work at developing a unique style, and post regularly with new interesting and informative content, you may even go viral!

A business blog should not be used specifically for selling your particular products/services, but rather to promote to your audience why they should chose to do business with you as opposed to one of your competitors. The main objective of a business blog isof course to get prospects to visit your website. So here are our 10 inspirational ideas for your business blog posts.

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Ways to Get Your Bounce Rate Down, and Your Success Rate Up!

A websites ‘Bounce Rate’ refers to the percentage of visitors to a site who leave without clicking on anything. Obviously the objective is to get your visitors to remain as long as possible on your site in order to achieve a prospect, or even better obtain a sale. As leading established web designers in Hertfordshire we have compiled some goodways to get your bounce rate down, and get your success rate going up!

1. Have a Responsive Website

You must have a responsive website optimised for all mobile devices.  Failure to update your website to be responsive will without a doubt result in your bounce rate from visitors using mobile devices being high. Unresponsive websites mean your visitors will struggle to navigate your website, and will be highly likely to leave and head straight over to your competition!

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7 SEO Tips to Get Your Website Ranking Higher

It’s all very well having a visually appealing website, but is it getting found by your prospects? As established web designers in Hertfordshire, here are our top7 SEO tips to get your website ranking higher on the Search Engines, and ultimately to get your website achieving better conversion results in today’s highly competitive online market place.

1. Good Design & Content

Ensure you have a well thought out and designed website. The design must work well on a PC, a tablet, and on mobile devices.Be selective on your choice of photographs ensuring they will be appropriate, relevant, appeal across all your target audience, and that they are optimised correctly when loaded onto your website. Make your content relevant, interesting, tell your prospects the benefits of your products/and or services, and why they should buy from you. Ensure you include targeted appropriate keywords within your copy to assist with your search engine optimisation, but don’t be repetitive or tempted to over stuff your copy with keywords, as this may be viewed as spam by the search engines, and your website may be penalised.

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8 Key Essential Characteristics of a Successful eCommerce Site

Having an online shop can undoubtedly take your business to the next level if done properly.  As established web designers in Hertfordshire, we have compiled our key essential characteristics of a successful eCommerce site, which should always be taken into consideration when embarking on moving your business to an eCommerce environment.

1. Good Design

Your eCommerce site needs to be visually appealing to your target audience. It should contain good quality photographs, and be easily navigated.  An absolute must is to include a ‘Search’ facility across the whole site, there is nothing worse than having to second guess which tab(s) to click on in order to find the product/and or service you are searching for.

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5 Tips for Creating Effective Social Media Marketing Campaigns

1. Everyone loves a ‘freebie’

If your campaign objective is ‘lead generation’ then try offering a free resource or eBook to your audience whereby in order to download the resource they have to supply their contact details. This is a great way to build up an email marketing list.

2. Discount by percentage not by value

When promoting an offer discount always express it as a percentage (%) rather than a value (£).  You will agree 20% off sounds much more inviting than £5 off, and is far more likely to achieve that sale!

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Latest Posts

Websites that work have……. A good professional design layout with clear lo...
Fantastic, you have a meeting set up with a hot new prospect! You have done...
1. The Most Important Thing I Have Learnt From Being In Business 2. X Thin...
Blogging is a great way to spread your online visibility and encourage new ...
A websites ‘Bounce Rate’ refers to the percentage of visitors to a site who...

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