Blogging is a great way to spread your online visibility and encourage new prospects to visit your website. It will also help build customer relationships and trust. As your audience connects with your blog so you will develop more industry credibility, and your articles will start to get more shares across other users social media channels. If you work at developing a unique style, and post regularly with new interesting and informative content, you may even go viral!
A business blog should not be used specifically for selling your particular products/services, but rather to promote to your audience why they should chose to do business with you as opposed to one of your competitors. The main objective of a business blog isof course to get prospects to visit your website. So here are our 10 inspirational ideas for your business blog posts.
1. ANSWER CUSTOMER QUESTIONS
Create an FAQ list and use it to answer the questions prospects will be interested in finding out more about to do with your business and the industry.
2. FUTURE TRENDS
Write about your industry trends and discuss how future developments may evolve and change things.
3. COMPANY NEWS
Talk about the future of your business, your plans, and the products/services you will be offering in the future.
Write informative and helpful ‘how to’ articles about your products/services which your customers will find really useful. Focus particularly on facts/information that your audience may not necessarily know about your product/service.
5. DID YOU KNOW?
Reveal an industry secret, or dispel a myth. Your audience will enjoy discovering something new they didn’t know about before. They will also love being the ‘first’ amongst their contacts to share it on their own social media platforms. A great result for you!
Create an infographic on a niche subject area within your industry, fill it with interesting facts and graphics. Good infographics are a great way to increase your credibility and online visibility. They are quick and easy to read and highly shareable. Be sure to share it across your all your social media channels, and in particular on Pinterest.
7. PROMOTIONAL VIDEO
Do a promotional video on a new product/service coming soon and give your prospects a sneak preview of what’s in store in the near future. This should not be a ‘hard sell’ just enough to get your prospects attention, and get them to want to know more.
8. CUSTOMER SUCCESS STORY
Write about a customer success story. Do a short interview with a willing customer, and also get them to give you a testimonial to include in the article. What better way to promote your products/services to your prospects!
9. YOU AND YOUR TEAM
Write an article about you and your team, how well you all work and coordinate together to deliver your products/services. Inject personality and a bit of humour into the article, and explain to your audience what sets you and your team apart from the competition and why they should choose your business.
10. FUN STUFF
Share a funny story about one of your products or services, or an unusual request you received. Be careful and selective so as not to upset anyone! You just want to add a bit of humour and show your fun side.