Advenzia Blog

Design to improve your business!

8 Key Essential Characteristics of a Successful eCommerce Site

Having an online shop can undoubtedly take your business to the next level if done properly.  As established web designers in Hertfordshire, we have compiled our key essential characteristics of a successful eCommerce site, which should always be taken into consideration when embarking on moving your business to an eCommerce environment.

1. Good Design

Your eCommerce site needs to be visually appealing to your target audience. It should contain good quality photographs, and be easily navigated.  An absolute must is to include a ‘Search’ facility across the whole site, there is nothing worse than having to second guess which tab(s) to click on in order to find the product/and or service you are searching for.

2. Quality SEO Friendly Content

Think carefully about your site content. Any content should be easily understanding to your readers, relevant, contain appropriate ‘key words’ and not be repetitive, or ‘key word’ stuffed! Google does not like this and your site will be penalised if you get it wrong.

3. Responsive & Mobile Friendly

These elements are vital in order to achieve success as nowadays more and more people are using their mobile devices to shop online.

4. Speed & Search Engine Optimisation

For success your online shop visitors will expect your eCommerce site to operate quickly as no one wants unnecessary delays navigating around a site, or during the checkout process.  Your eCommerce site also needs to be fully optimised for the search engines in order for your prospects to find your shop.

5. Site Security

All eCommerce sites should take their database security very seriously and take all the necessary steps to ensure your site protects your customers’ personal information. Your customers would not be very pleased if their information was compromised and fell into the wrong hands. Your payment processor will also most likely require that you must host your eCommerce site on a PCI compliant server.  Advenzia is pleased to offer our customers PCI compliant servers on which to host your eCommerce sites.

6. Checkout Options

Most eCommerce sites will offer customers the option to pay with a variety of credit and debit cards. It is, however, a time consuming process to input all this information into an eCommerce site, and then some customers have concerns about this information residing on a server. This is where a great alternative can be offered to your customers by including PayPal in your checkout process. This means your customers can proceed through the checkout process a lot faster, and do not have the concern of any credit/debit card information being retained.

7. Special Offers

We all love a special offer, and one way to do this is by having a ‘pop up’ appear on screen whilst your prospects are navigating your site.Examples are 10% off for first tie customers, or you could integrate an automated offer to appear when a visitor tries to leave your site. You can also use this option to obtain a visitors email address for future special offers and promotions you may wish to make. This is a great way to build up your own customer database for future use.

8. Customer Reviews

It is well worth including the option for your happy customers to leave a review of your eCommerce site. This can help with building up trust and allaying any fears any prospective new customers may have in using your site for the first time. You may also from time to time receive some constructive feedback on how you could enhance the site, which is always valuable in helping you to improve your visitors experience in shopping with you.


Thank you for reading our article and we hope you found it useful.  If you would like Advenzia, the most helpful web designers in Hertfordshire, to build your eCommerce site please contact us on 01438 906200, we would love to help you achieve online success for your business.


Rate this blog entry:
5 Tips for Creating Effective Social Media Marketi...
Ways to Get Your Bounce Rate Down, and Your Succes...

Latest Posts

Websites that work have……. A good professional design layout with clear lo...
Fantastic, you have a meeting set up with a hot new prospect! You have done...
1. The Most Important Thing I Have Learnt From Being In Business 2. X Thin...
Blogging is a great way to spread your online visibility and encourage new ...
A websites ‘Bounce Rate’ refers to the percentage of visitors to a site who...

Design in Hertfordshire