Fantastic, you have a meeting set up with a hot new prospect! You have done all your preparation, researched about the new client, you know what they are looking for and you have exactly what they need. You are ready to meet with them face to face, to find out even more about them and their requirements, and hopefully sell them one, or more, of your products/services.
The meeting goes really well and the prospect is really interested in what you have said and your products/services, but they want to see a couple of other companies before they make a final selection of who to go with. Not exactly what you wanted to hear, but how do you leave your prospect with a memorable lasting impression of you and your company? Well a thank you for your time, a handshake and giving them your business card is not the best way to create a memorable lasting impression, as a small business card can easily be misplaced, lost, or forgotten about in the bottom of a drawer!
The better way to end the meeting is to hand your prospect a professional glossy, well written brochure. Your prospect will return to their office and your brochure will likely be placed on their desk, a great reminder of your company which they can read at their leisure, and will give them a warm positive ‘feel good’ factor about you and your company.
This brochure should not be written in your standard sales and marketing style, but rather focusing on the benefits your products/services can do for them. Its aim is to create trust and reassurance in you and your company, what you can do for them, and the benefits of working with you rather than one of your competitors.
We suggest a 4 or more page A4 glossy full colour brochure is the best solution for this purpose, which will put you and your company in another league, and leave an engaging positive and memorable lasting impression with your prospect, and ultimately get you that sale!