Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.

The importance of building up an email marketing list cannot be underestimated. If you are not currently building up a database you will undoubtedly be missing out on valuable sales opportunities. The larger the list you build, the greater the impact of growth for your business. So how is it done? Well here are 5 various ways you can build a marketing email database for your Company.

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Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.

Email marketing is where a company sends a commercial message to a group of targeted recipients by email, usually with the help of email marketing software, such as Mailchimp. Email marketing has the ability to reach your target audiences in a most effective way and should be considered as a vital marketing tool by businesses.

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Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.

Email birthday campaigns are highly effective, will suit most businesses, and are well worth including in your overall marketing strategy.

The 3 main reasons why they are so effective are:

1. Psychologically people like to feel ‘special’ and receive ‘gifts’ on their birthday
2. People like to feel remembered, and generally really appreciate it when someone shows they care
3. If you send a well thought out ‘special offer’ voucher to the prospect on their birthday, they will most likely feel compelled to act on it. For example, consider if it were your birthday and you received a voucher from a new local restaurant for a free bottle of good wine when you next eat at their restaurant, would you feel compelled to use it? You probably would, am I right? Just tailor the offer to your particular products and/or services, and come up with your own idea for a birthday offer.

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