Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.
So the time has arrived for you to consider expanding your advertising onto a social media platform, and you have decided on Facebook…a good choice, it’s a powerful marketing tool! However, it all seems a bit daunting, and you are a little confused exactly how to go about it. Let us help you by taking you through the steps necessary in order for you to set up a stellar Facebook business page.
Before we start let me first quickly tell you that you have two options when creating a business account. You either create a ‘business only’ page, or you create a ‘personal profile’ page first and add your ‘business page’ off of your ‘personal profile’ page. You should note that with the latter option from your viewer’s perspective the ‘personal profile’ and the ‘business page’ do not show as being linked, they are completely separate pages. There are, however, distinct limitations to creating a ‘business only’ page and these disadvantages are:
As the whole point of having a social media channel is to share information about your business, and engage with your readers, it really doesn’t make any great sense in having a ‘business only’ page. After all, it’s called ‘social media’ for a reason, you are supposed to be ‘social’ and ‘engaging’!
If you are reading this article and realise you have inadvertently set up a ‘business only’ page, don’t worry, you can rectify the situation by adding a personal profile as an Admin. You will then have all the functionality of a regular Facebook business page.
Our recommendation is to create your business page from your personal profile page. In this way you have all the functionality available to you in order to engage with your audience, and to use the power of the platform to its maximum potential in order to promote your business effectively. For the purposes of the rest of this guide, we are assuming you are creating your business account off of your personal profile page.
So here are the important points you will need to follow in order to create your stellar Facebook business page:
Thank you for reading our article, and we hope you find it helpful when setting up your business page. We wish you good luck with your social media marketing in the future. You can read more about Facebook marketing in our article ‘How to make your Business Rock on Facebook’.
If you would like us to assist you with creating any of your social media channels for your business please contact us on 01438 906200, we would love to help you.
Good luck with your marketing from Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.