Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.
All businesses should develop a marketing plan, and yet even today so many businesses still do not have a strategic marketing plan! Your marketing plan should consist of your projected weekly and monthly marketing activities, together with your estimated budget spend, for a minimum period of six months in advance.
The first step is to decide how much money your business can afford to commit over the next six months towards your marketing budget. You need to be economical, but also realistic on what marketing you need to do, and where, in order to generate your sales leads and close the orders.
One of the most common mistakes here is to answer “everyone”, well this is a completely inaccurate answer, actually there is no products/and or services existing which appeals to everyone! What you need to do is define on paper who is ‘most likely’ to buy your products/and or services and target them. If the target market your products/and or services can appeal to contains a varioud groups of people, then your marketing messages will need to be written specifically to appeal to each different group identified. For example, you may well need different marketing material to appeal to teenagers than you would to appeal to a retired person, despite the product/and or service being the same. In the same way, just be conscious that different markets usually require different marketing styles and methods to attract leads.
There are many different methods how you can market your business, and you will need to do some research on which methods are best for your particular products/and or services. One of the best ways to do this is to research what your competitors are doing. Another good approach is to survey some people, which are in your target market group(s) to see which marketing methods they feel would appeal to them the most. You will, of course, be governed to a certain extent on what you can do depending on your marketing budget. Also bear in mind that online marketing is great for most things, but if for example you are selling mobility aids for elderly people, the chances are online marketing will not be the best way to market your products as a large percentage of elderly people do not use the internet.
Some of the most popular tried and tested marketing methods include:
Select the marketing methods that you consider will best suit your products/and or services and your marketing budget, also think about how and in which order you might proceed with each marketing method selected.
Now allocate how much of your total budget you are willing to spend on each method, and finalise in which order you will do them onto your six month marketing plan schedule. You are now ready to start implementing your marketing plan, but make sure you stick to it!
You can now appreciate the importance of having a marketing plan, and once you have done one and stick to it you will soon start to see the benefits.
Thank you for reading our article and we hope you found it useful. If you would like us to assist you with any of your marketing material for your business please contact us on 01438 906200, we would love to help you.
Good luck with your marketing from Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.