Another great article from the most helpful Web Design & Digital Marketing Agency in Hertfordshire.
You may have heard the term ‘Elevator Pitch’ and wondered what it means. Well an Elevator Pitch is a short, well thought out, and memorised speech designed to sell your products and/or services, in a very short time-frame of usually around 30 seconds. The idea behind the concept is to be able to describe how your products and/or services are so compelling to your prospect/listener that by the time the elevator has reached your prospect/listener’s floor you have won them over, and they want to find out more.
Here are some reasons that an ‘Elevator Pitch’ is vitally important for your business success:
You may think you have the best product and/or service in the world and everyone should be rushing to buy from you, but the fact is so does everyone else in the same market. It is therefore vital to prepare an Elevator Pitch, which will make you stand out from your competition. Why should your prospect/listener buy from you, and not someone else? What is your Unique Selling Point (USP)? There is nothing worse than not being prepared, a potential prospect/listener does not want to be bored witless listening to someone pouring out information about their business in an incongruent manner. Preparation is, therefore, vital, and fine tuning your pitch is of the utmost importance as you only get one chance to make a first impression!
You just never know who you are going to meet, when and where, so it’s extremely important to have at least one (sometimes more) Elevator Pitch prepared, and rehearsed. Preparing your pitch provides you with a unique opportunity to organise your thoughts about your business, and consider the key factors that you think make it successful. You must convey to your prospect/listener what the benefits are of using your products and/or services rather than anyone else’s. 30 seconds is not very long at all so you must ensure you include all the relevant information, which will make your prospect/listener want to engage further, and find out more about your Company, your products, and/or services.
Perhaps one of the most important reasons to have an Elevator Pitch is that people have less time nowadays, so you need to grab their attention as quickly as possible, or you may risk losing a one-time opportunity forever.
The essential elements of a powerful Elevator Pitch should include:
So now you know what elements to include in your Elevator Pitch, but how do you go about crafting it? The following steps will help you to generate your killer Elevator Pitch:
Once you have written your Elevator Pitch you need to rehearse it. It helps to do this in front of a mirror, and once happy with it try it out on a few friends and family until you have got it right, and completely memorised it.
You need to rehearse your speech until you are completely comfortable with delivering it, you need to convey confidence, appear natural and friendly, rather than come over as ‘pushy’.
The whole objective of an Elevator Pitch is to achieve a goal. Once you have delivered your pitch you need to act on your main objective. If it was to obtain a business card, then ask for their card. If your objective is to schedule a meeting, then suggest a day time you are available to discuss your products and/or services further. Just ensure you have an objective to follow the delivery of your pitch, and that you follow through with it.
Thank you for reading our article, and we hope you found it useful. If you would like us to video you delivering ‘Elevator Pitch’ so you can attach it to your website and/or your social media platforms, then please contact us on 01438 906200, we would love to help you.
Good luck crafting your ‘Elevator Pitch’ from Advenzia, the most helpful Web Design & Digital Marketing Agency in Hertfordshire.